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Jobs at GoKart Labs

Director, Marketing

Location: Minneapolis, MN

Department: Digital Marketing

Type: Full Time

Min. Experience: Executive

Why This Job Is Important

Everyone who’s responsible for great marketing knows exactly what they’re up against right now. We’ve put together a talented team of people who are adept at helping clients overcome the challenges marketers face, with some pretty compelling results to prove it. Now we need a leader who can drive this team through the next phase of our growth. A leader who has a point of view about how clients should be thinking about content, performance, data, and audience, capped with a keen ability to attract and retain great clients.

What You Will Be Doing

  • First and foremost, you’re going to help us win more digital work.
  • You’ll create and share a strategy for growing GoKart’s marketing practice. A strategy that helps us stay aimed at the right client/industry problems and ensures we have the right offering to solve them.
  • You will lead, inspire and grow the the digital marketing practice team across key areas of expertise and work streams: Performance Marketing, Content, Analytics & Data.
  • You’ll help us drive efficiency and excellence in delivering marketing strategies and solutions .
  • You’ll stay very closely aligned to our client development and strategy teams so that everything we do acknowledges the strength of our marketing practice — and makes it stronger.
  • You'll lead exceptional marketing work, driving meaningful results for GoKart clients and continually set the bar for what great looks like in the world of marketing.
  • You'll lead GoKart and our clients in an ever-changing industry. You'll help us all stay relevant, informed, and educated -- ensuring our work and capabilities match the demand of an increasingly more complex industry.

What You Will Learn

  • You’ll learn just how impactful GoKart’s work can be when we’re partnered with the right clients and solving the right problems.
  • You’ll learn how combining an innovation lab and a startup incubator can lead to a uniquely compelling growth proposition.
  • You’ll find out what it takes to grow a practice within a high-growth company
  • You’ll learn that getting from good to great is much simpler task when you’re surrounded by smart, authentic, passionate and talented people.

What You’re Good At

  • You innately understand what clients struggle with and have a point of view on what they should be doing.
  • You can own and lead conversations about the role of performance marketing, acquisition, analytics, and data in modern business growth.
  • You can build rapport and credibility with senior leaders at great companies, whether in one-on-one meetings with a prospective client or en masse when elevating our renown to attract new marketing work nationwide.
  • You can inspire practitioners and leaders to achieve audacious goals.
  • You’re exceptional at collaborating with peers and clients across professional disciplines to do all manner of work.
  • You have the ability to attract and develop top digital marketing talent.

What You Have Already Done

  • You’ve either built, transformed or grown a marketing practice at a client services organization - a digital shop, marketing consultancy, or agency.
  • You’re often called by former colleagues and clients whenever they face a new marketing challenge.
  • You’ve lead a marketing growth story and you've delivered results. You can point to a number of marketing strategies you've developed and led through execution that helped clients meaningfully meet their goals.
  • You’ve been a “doer” in some kind of digital marketing practice, and now lead marketing efforts across practices. Your experience is built on a strong background of producing, and that background has helped you become a strong leader of work, people and practice
  • People you've led rave about you; your skills as a marketer and a leader. You've got a strong track record of helping people on your team(s) do better work than they could've done on their own.
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